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According to people familiar with the matter3dpoker, Sony (SONY3dpokerUs) and Apollo Global Management (APO3dpokerUs) plans to buy film and television giant Paramount Universal (PARA.US) for $26 billion. It would be an all-cash offer for Paramount shares and take on debt.

The expression of this offer3dpokerThe acquisition interest of Apollo and Sony is not binding. Apollo's bid for the acquisition is more than enough to buy two Paramount, which had a market capitalization of less than $9.8 billion as of Thursday's close.

Paramount, controlled by Sally Redstone (Shari Redstone), has been considering a merger proposal from David David Ellison, head of Skydance Media and son of Oracle's co-founder. Exclusive talks between Paramount's board of directors and Ellison are scheduled to end on Friday.

The proposed deal, which involves a premium acquisition of shares in the controlled Redstone family and the merger of Ellison's company into Paramount, has been criticised by other Paramount investors who fear their holdings will be diluted. Some urged Paramount to consider other offers.

A special committee of Paramount directors provided Ellison with a list of additional terms, which Ellison basically agreed to, according to people familiar with the matter. Mr Ellison and his investors, including Redbird partners, agreed to buy more Paramount non-voting shares at a premium to make deals easier for other investors in the company. The committee has not yet decided whether to accept the proposal.

The contact with Paramount is the latest move by Apollo. The alternative asset manager had suggested buying only Paramount Film Studios and then made a tentative offer for the entire company, which Paramount's board thought was incomplete.

Sony, already a major player in the entertainment industry, is most interested in Paramount's film and television library. Among the deals under consideration is that the Tokyo-based company will take a majority stake in the new joint venture in which Apollo is an investor. However, deals involving a merger of foreign owners and two big Hollywood studios could face regulatory scrutiny.